🔍 Deep-dives🔍 Deep-dives
+2+2
How to get (and keep) your first 100 customers
An 18,000-word playbook drawn from interviews with 7 of MENA’s top post-Series A founders, tackling how to build trust before brand equity, validate before users, retain in transient markets, and know when to follow data – and when to trust your gut.
Jamie Lane, +1
🎙️ Interview🎙️ Interview
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Rewiring B2B finance in Pakistan and beyond
What it means to build in a market where volatility isn’t a risk – it’s a cyclical certainty, why going top-down beats direct-to-MSME, and how you build real moats in enterprise fintech — not with UX, but with trust, switching friction, and time.
Jamie Lane, +1