




Rewiring B2B finance in Pakistan and beyond
What it means to build in a market where volatility isnโt a risk โ itโs a cyclical certainty, why going top-down beats direct-to-MSME, and how you build real moats in enterprise fintech โ not with UX, but with trust, switching friction, and time.




Hubpay: Building the financial backbone of MENA and beyond
The long road to fintech infrastructure in MENA, the overlooked power of remittance corridors, why stablecoins are no longer a sideshow โ and what it really means to build a business from the trenches of regulatory complexity.


Rise, fall & reinvention
An honest reflection with Idriss Al Rifai on Fetchrโs hypergrowth, what went wrong, the isolation of being a founder, and the emotional cost of tying self-worth to a company, plus hard-won lessons on hiring, scaling, and the $140 billion SME financing opportunity in MENA.
