Lime Consumer Finance, a newly launched fintech platform backed by First Abu Dhabi Bank Group, has entered Egypt’s digital lending space with a focused mission to finance education for families across the country. The company begins operations with an initial investment of $9.4 million and is licensed by Egypt’s Financial Regulatory Authority (FRA).
Led by CEO and Managing Director Ahmed Mohsen, Lime is targeting a large and underserved market. Over 30 percent of Egypt’s population is under the age of 15, according to CAPMAS, and private education continues to see growing demand. Lime offers installment plans of up to 12 months for education expenses, with loan values of up to EGP 1 million and approvals granted within minutes through a fully digital onboarding journey.
“Lime enters the market at a time when Egypt is witnessing a parallel surge in private education demand and digital financial inclusion,” said Mohsen. “We’re proud to be contributing to Egypt’s Financial Inclusion Strategy by addressing a real need with transparent and accessible solutions.”
The platform enables families to plan and pay for education through an integrated network of nurseries, schools, and universities. While education is its initial entry point, Lime’s app is designed to expand into other life sectors over time, building a broader path toward financial empowerment for underserved consumers.
Lime’s credit decision engine, developed with a strong investment in technology, underpins its commitment to fast, secure, and compliant digital lending. The company’s strategy is informed by a multidisciplinary Board of Trustees, which includes senior figures from banking, education, healthcare, and legal sectors such as Mariam El Samny, Refaat Zayed, Abdallah El Ebiary, Mohamed El Kalla, Magda Habib, and Omar Bassiouny.
With the institutional backing of First Abu Dhabi Bank Group and a leadership team drawn from across the region’s financial and operational landscape, Lime aims to set a new standard for purpose-driven fintech in Egypt. The company’s vision is to become a long-term enabler of access to essential services, starting with education and eventually extending to healthcare and beyond.
