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Why Iraq is MENA's sleeping giant

Why Iraq is MENA's sleeping giant

What it takes to build a startup in Iraq, lessons from launching Careem, and why fragmentation, not TAM, is the real signal for venture-scale opportunity in frontier markets.

Jun 18, 2025

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13 min read

Arabic healthcare: for us, by us

Arabic healthcare: for us, by us

Why obesity in the GCC isn’t just medical, how GLP-1s could be the iPhone of health, why D2C is a necessary (but temporary) proving ground, and what asynchronous care gets right about shame and scale.

May 28, 2025

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9 min read

Building the AI voice for global storytelling

Building the AI voice for global storytelling

Why localisation is the hardest problem in GenAI, how to build foundational AI in an ecosystem still playing catch-up, and why Dubai doesn’t need more capital, it needs more conviction.

May 21, 2025

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11 min read

AdalFi: Powering credit infrastructure across emerging markets

AdalFi: Powering credit infrastructure across emerging markets

What it takes to digitise lending inside legacy banks without triggering resistance, how to underwrite customers with no formal credit history, and why AdalFi’s refusal to lend may be its biggest strategic moat.

May 7, 2025

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30 min read

Investing in MENA+ founders in the diaspora

Investing in MENA+ founders in the diaspora

The mechanics of how to build a high-performing syndicate, why values alignment is a competitive moat, and the MENA+ diasporic founders you should know.

Apr 30, 2025

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7 min read

Rewiring B2B finance in Pakistan and beyond

Rewiring B2B finance in Pakistan and beyond

What it means to build in a market where volatility isn’t a risk – it’s a cyclical certainty, why going top-down beats direct-to-MSME, and how you build real moats in enterprise fintech — not with UX, but with trust, switching friction, and time.

Apr 24, 2025

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9 min read

Trubuild’s blueprint to build better

Trubuild’s blueprint to build better

Trubuild’s CEO Bisrat Degefa on what makes construction tech such a tough sell, why most tools fail in the field, and what meaningful disruption actually looks like in one of the world’s most traditional industries.

Apr 17, 2025

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6 min read

Building a band-aid for cancer

Building a band-aid for cancer

Seven years, 959 rejections, and a circuitous journey from San Diego to New York to Abu Dhabi – Khatija Ali MD and BioSapien’s mission to deliver chemotherapy locally is as much about persistence as it is about innovation.

Apr 16, 2025

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8 min read

Inside Rabbit’s Saudi Expansion

Inside Rabbit’s Saudi Expansion

Rabbit’s CEO Ahmad Yousry on localising dark stores, rejecting discount wars, and why winning quick commerce in MENA is a supply chain challenge — not a marketing one.

Apr 11, 2025

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5 min read

Hubpay: Building the financial backbone of MENA and beyond

Hubpay: Building the financial backbone of MENA and beyond

The long road to fintech infrastructure in MENA, the overlooked power of remittance corridors, why stablecoins are no longer a sideshow – and what it really means to build a business from the trenches of regulatory complexity.

Apr 9, 2025

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32 min read

MNT Halan: from ride-hailing to fintech unicorn

MNT Halan: from ride-hailing to fintech unicorn

CEO Mounir Nakhla on achieving fintech ecosystem lock-in, the company's acquisition and expansion strategy, why tailored risk models beat copy-paste approaches, and the potential path toward becoming a fully-fledged digital bank.

Mar 26, 2025

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9 min read

Rise, fall & reinvention

Rise, fall & reinvention

An honest reflection with Idriss Al Rifai on Fetchr’s hypergrowth, what went wrong, the isolation of being a founder, and the emotional cost of tying self-worth to a company, plus hard-won lessons on hiring, scaling, and the $140 billion SME financing opportunity in MENA.

Mar 19, 2025

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6 min read

Tapping into the potential of Palestinian youth

Tapping into the potential of Palestinian youth

TAP’s transformation from manual job placement to AI-driven talent acceleration, how it's sustaining financial viability without compromising impact, and the realities of scaling a company in the face of relentless adversity.

Mar 12, 2025

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7 min read

Building the iTunes for spare parts

Building the iTunes for spare parts

Why the next industrial revolution will be local, breaking ‘pilot purgatory’ in deeptech sales, and the biggest misconceptions about additive manufacturing.

Mar 5, 2025

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9 min read

Tipping the scales in favour of restaurants

Tipping the scales in favour of restaurants

Why AI and embedded finance aren't always the answer, getting pricing strategies right in cost-sensitive markets, and why the biggest cost drivers are in the back-of-house.

Feb 19, 2025

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9 min read

Building agentic AI for Arabic dialects

Building agentic AI for Arabic dialects

Why it's so difficult, the benefits of offering LLM flexibility, and how AI is changing the enterprise pricing model.

Feb 5, 2025

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8 min read

Growing vegetables in the Saudi desert

Growing vegetables in the Saudi desert

Saudi Arabia’s reliance on food imports for 90% of its fresh produce is a problem. This startup thinks it has the food security solution.

Jan 29, 2025

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8 min read

Scaling and exiting MENA's top cloud kitchen

Scaling and exiting MENA's top cloud kitchen

How an $80M Series B led to a strategic acquisition, the realities of navigating an exit, and starting fresh as a second-time founder.

Jan 22, 2025

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9 min read

How MilkStraw AI is redefining cloud optimisation

How MilkStraw AI is redefining cloud optimisation

MilkStraw AI just raised a $600k pre-seed round. We sat down with CEO Jawad Shreim to learn more about the problem they're solving, what makes them different, their business model, and their vision for the future.

Jan 9, 2025

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12 min read

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