Dubai marketing startup Journify has secured fresh backing from Shorooq Partners, Bunat Ventures and Plug and Play, a deal that comes six months after its US $4 million round and pushes the company’s valuation to twice its February 2025 level.
Founded in 2023 by Taoufik El Jamali, Omar AlShoubaki and Amine Chouki, Journify runs an AI‑powered data‑activation platform that lets brands deploy their own customer insights across Meta, TikTok, Snapchat, Google and X, a capability that has become critical as third‑party cookies disappear and privacy rules tighten.
The company says revenue has grown five‑fold in the past half‑year and that campaigns launched since its March 2024 debut have reached more than 30 million users across MENA; Jarir reported a 182% jump in return on ad spend and a 51% drop in cost per purchase on Meta, while Baytonia saw an 80 percent ROAS lift and a 44 percent fall in acquisition costs on TikTok.
El Jamali called the new capital “fuel to re‑imagine brand–customer relationships” and said the focus now is expanding across Saudi Arabia, the UAE and the wider Gulf while accelerating an AI roadmap that includes agentic systems for personalised engagement at scale. Shorooq partner Omer Zabit said Journify’s pitch resonated because first‑party data “will be the infrastructure marketers rely on for the next decade” as regulation and performance pressures converge.
The undisclosed raise brings total funding to at least US $8 million and will underwrite new hires in engineering, product and commercial roles as the company builds out its dual headquarters in the UAE and the United States and its technology hubs in Morocco and Jordan.
