Saudi Arabia-based Rekaz has raised $5 million in seed funding to build out its end-to-end software platform for service-based businesses across the Middle East. The round was led by COTU Ventures, with participation from Impact46, Shorooq Partners, Numrah Capital, and a group of angel investors.
The startup, founded in late 2023 by Abdulrahman Al Omran and Abdulaziz Al‑Khrashi, offers an operating system designed for SMEs in the service industry, such as gyms, salons, and mobile service providers, that typically rely on a patchwork of tools or manual processes to manage daily operations. Rekaz’s platform combines booking, payments, client engagement, subscriptions, and storefront functionality in one place.
The company says more than 7,000 businesses have used the product to process over 1 million appointments and subscriptions since launch.
“Our mission is to do for service SMBs what Shopify did for e-commerce,” Al Omran said in a statement. “Most are still using spreadsheets or fragmented tools.”
COTU’s bet on Rekaz reflects growing investor interest in vertical SaaS companies targeting overlooked segments of the regional economy. In MENA, service-based businesses account for a significant share of GDP, but remain under-digitized compared to peers in the U.S. or Europe.
“The service economy in MENA is one of the largest yet least digitized sectors,” said Yousef Albabtain, partner at Shorooq. “Rekaz is transforming that reality with a platform built for scale.”
The startup plans to use the funds to expand across GCC markets, add AI-enhanced tools to its product stack, and grow its engineering and go-to-market teams.
