MENA's education problem

And how edtech startups and AI are disrupting private tutoring

Welcome back to FWDstart! 🐢

For this Tuesday’s deep-dive we’re looking at all things private tutoring and edtech related in the MENA region, and asking - what if every child in the MENA region had a personal tutor?

It was super fun and eye-opening to research and write, so we hope you enjoy!

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🎓 A personal tutor for every student

What if every child in the MENA region had a personal tutor?

I know what you’re thinking, “Wonderful, but - how?”

Look, I totally get it - the challenges are enormous.

  1. Cost

  2. Accessibility

  3. Personalisation

And, maybe you’re wondering, why bother with one-to-one tutoring in the first place?

For context, in the 1980s, educational psychologist Benjamin Bloom found that tutored students outperformed 98% of their peers in conventional classrooms, showing a two standard deviation advantage.

Bloom concluded that most students could achieve high learning levels if given access to effective tutoring.*

That big “if” is known as the “2 sigma problem.

Bloom’s 2 sigma problem

*It’s important to note that more recent research indicates that while most tutoring cannot achieve Bloom's 2-sigma level, high-quality tutors and advanced software likely can bridge this gap.

Recent edtech innovations and advancements in AI mean that solutions to that problem, may no longer be hypothetical for much longer.

The challenge for edtech innovators in MENA will be how to capitalise on these advancements and make personalised tutoring accessible to all, regardless of their circumstances.

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🌍 Why MENA is ripe for disruption

More than 50% of MENA’s population is under the age of 25, and UNESCO estimates that there are around 100 million school-age students in the region.

But, most students lack access to high-quality education, with many schools chronically overcrowded and underfunded.

It’s important to bear in mind that MENA is an incredibly diverse region.

Some countries, using resource wealth, invest heavily in education, while others, facing unrest and instability, spend less.

According to the World Bank, 59% of children are in learning poverty—they cannot read and understand an age-appropriate text by age 10.

Due to this lagging public school infrastructure, nearly 60% of 15-year-olds in MENA rely on private tutoring.

Let’s zoom in on Egypt.

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