Lucidya, a Saudi-born AI startup focused on customer experience management (CXM), has raised $30 million in a Series B round, which the company describes as the largest AI-focused funding round in MENA to date.
The round was led by Impact46, the Riyadh-based VC behind IPOs like Jahez and Rasan. Wa’ed Ventures, Aramco’s deep tech investment arm, joined alongside Takamol Ventures, SparkLabs, and returning backers Rua Growth Fund and ARG. The deal reflects a significant regional bet on Arabic-language AI infrastructure and verticalised enterprise automation.
Founded in 2016 by Abdullah Asiri and Dr. Zuhair Khayyat, Lucidya built one of the first Arabic-first AI engines in the region. Its proprietary language model now powers a unified CX platform used by enterprises in 11 countries across sectors including telecom, BFSI, healthcare, hospitality, and public services. The company claims it enables over 75 million customer touchpoints across clients with a combined market cap of more than $250 billion.
At the core of Lucidya’s product is a CXM engine that integrates social listening, CRM, support automation, and now a growing AI Agent suite. With this round, Lucidya plans to scale that AI Agent offering, positioning itself not just as software, but as a digital labor platform that automates support, marketing, and customer experience tasks across the enterprise.
“We are no longer limited to traditional software budgets,” said CEO Abdullah Asiri. “We are tapping into the region’s labor economy, transforming workforce costs into scalable, compliant AI capacity.”
Impact46’s Basmah Alsinaidi noted Lucidya’s “defensible tech and bold ambition” as key to the investment, while Rua Growth Fund, which led Lucidya’s Series A, reaffirmed its commitment to the company’s trajectory: “Lucidya continues to prove that world-class technology can emerge from the Kingdom.”
The company’s tech stack has reached over 92% accuracy in understanding and generating Arabic language, helping it outperform global CX platforms not optimized for the region.
The round also marks a deeper alignment with public and quasi-public players. Takamol Ventures is government-backed, and Wa’ed’s involvement links Lucidya to the broader Saudi digital infrastructure push.
