Cairo-based fintech powerhouse Valu has secured initial approval from the Central Bank of Jordan (CBJ) to launch its Buy-Now-Pay-Later (BNPL) platform in the kingdom, marking the company’s first venture outside Egypt and signalling its wider regional ambitions.
Although Valu has not published a go-live date, it says it has already put a seasoned country leadership team in place and inked early integration agreements with leading Jordanian retailers and financial institutions, positioning the service for a rapid roll-out once full CBJ licensing is in hand.
The green light comes barely three weeks after Valu’s shares began trading on the Egyptian Exchange (EGX), where Amazon converted an option to purchase a 3.95 % stake at EGP 6.041 per share, adding both capital and global credibility to the seven-year-old fintech.
Valu’s blockbuster debut briefly pushed its market capitalisation to about US$ 370 million, giving the company a stronger currency for cross-border expansion.
Founded in 2017 under EFG Holding, Valu today processes more than 9.2 million transactions, commands roughly 25 % of Egypt’s consumer-finance market, and partners with 8,500+ physical and online merchants across sectors from electronics to healthcare.
Beyond BNPL, Valu has rolled out a Visa-backed prepaid card and a co-branded credit card, along with investment, savings and B2B financing products—capabilities it says it will replicate in Jordan.
“Expanding into Jordan with our BNPL services represents a major leap forward,” said Habiba Naguib, Chief Market Expansion and Strategy Officer at Valu. “Our platform is designed to empower individuals through flexible, responsible credit that lifts purchasing power and quality of life.”
Management expects final regulatory clearance in the second half of 2025 and describes Jordan as the first stop on a broader MENA expansion roadmap already under evaluation.
