How to get (and keep) your first 100 customers (#3)
An 18,000-word playbook drawn from interviews with 7 of MENA’s top post-Series A founders, tackling how to build trust before brand equity, validate before users, retain in transient markets, and know when to follow data – and when to trust your gut.
Jamie Lane & Zoe O Dwyer
May 14, 2025
🔒 Want to know how MENA’s top founders secured (and retained) their first 100 customers?
We’ve spent months compiling an 18,000-word playbook built from in-depth interviews with 7 of MENA’s most effective post-Series A founders.
Together, they’ve raised hundreds of millions, entered dozens of markets, and built companies reshaping fintech, foodtech, mobility, logistics, and e-commerce across the region.
This isn’t theory. It’s what actually worked – the real tactics, decisions, and lessons that drove their first 100 customers.
We designed this playbook to democratise access to the kind of insight you usually only get in closed-door conversations – distilled into a six-step, actionable format.
Subscribe now to unlock the full playbook – and everything else FWDstart Premium has to offer:
